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Advanced Amazon Advertising & Marketing Course

Start Date

2nd Sep, 2024

Duration

2 months

Session per week

2

Total Session

16

Fees

Physical Sessions: £400

Virtual Sessions: £300

1:1 Physical Sessions: £800

1:1 Virtual Sessions: £600

Apply Now

01

INTRODUCTION TO ONLINE ADVERTISING AND AMAZON PPC BASICS

  • Overview Of Online Advertising And Its Importance For Amazon Sellers
  • Different Methods Of Online Advertising
  • Concept Of Sales Funnels And How They Apply To Amazon PPC
  • Introduction To Amazon PPC And Its Benefits
  • PPC Key Performance Indicators (KPIs)

02

LISTING AUDIT FOR RETAIL READINESS

  • Importance Of Optimized Product Listings
  • How To Make Amazon & Buyer Friendly Listings
  • Comparison Sheet To Analyze & Maximize Conversion Rate

03

LISTING OPTIMIZATIONS FOR PPC SUCCESS

  • Extracting Top Converting Keywords For Listing & PPC
  • Keyword Placement Methods To Gain Instant Keyword Indexing
  • Utilizing Backend Search Terms Effectively
  • Writing Compelling Product Titles
  • Informative Bullet Points To Highlight Product Features And Benefits.
  • Engaging Product Descriptions, Persuasively Describing Unique Selling Points.
  • Optimizing Product Images For Higher Click-Through Rates (CTR)

04

PPC BUDGET PLANNING & SALES FORECASTING

  • Utilizing Amazon Historical Data To Forecast Future Sales And Revenue
  • Keyword Level Sales Forecasting
  • PPC Budget Planning
  • Defining Campaigns Objectives And Budget Allocations
  • Taking Budget Oriented Decisions
  • Forecasting The Impact Of PPC Campaigns On Overall Sales
  • Setting Realistic PPC Budgets Based On Product Margins And Business Goals

05

CAMPAIGNS STRUCTURES AND TARGETING STRATEGIES

  • Sponsored Product, Sponsored Display, Sponsored Brands
  • Conducting Keyword Research Using Amazon And Other Tools
  • High-Purchase Intent Keywords And Long-Tail Variations
  • Understanding Keyword Match Types And Their Impact On Ad Targeting
  • Implementing Negative Keywords To Refine Campaign Performance
  • Understanding Campaign Types, Ad Groups, And Keywords
  • Setting Campaign Goals And Tracking Key Metrics
  • Creating A Strategic Campaigns Structure For Optimal Performance

06

DATA ANALYSIS AND REPORTING

  • Understanding The Different Types Of PPC Reports Available On Amazon
  • Analyzing Campaign Performance Reports To Identify Trends And Patterns
  • Utilizing Data To Make Informed Optimization Decisions
  • Creating Comprehensive PPC Performance Reports
  • Advanced Bidding Strategies For Competitive Markets Or Products

07

PPC AUDIT & OPTIMIZATION

  • Evaluate Campaign Performance Using Amazon Advertising Reports.
  • Analyze Keyword Performance To Optimize Bids And Add Negative Keywords
  • Assess Search Term Report To Identify Relevant And Converting Search Terms.
  • Examine Placement Report To Adjust Bids And Exclude Underperforming Placements.
  • Evaluate Performance To Allocate Budget To High-Performing Search Terms.
  • Refine Campaigns, Keywords, And Ads Based On Insights Gained.
  • Creating A Detailed Audit Report On Campaign And Keyword Level For Optimization.
  • Day Parting

08

PPC AUDIT & SCALING WITH SEARCH QUERY PERFORMANCE REPORT

  • Review Top Performing Search Queries In The Niche
  • Analyzing Complete Funnel Of The Brand Or Product
  • Identify Keyword Expansion Opportunities And Add New Keywords
  • Refine Keyword Strategy Based On High-Performing Search Queries.
  • Optimize Sales Copy To Align With High-Converting Search Queries.
  • Improve Bidding Strategies And Uncover Scaling Opportunities.
  • Adjust Bids For High-Performing Search Queries To Increase Exposure.

09

PERFORMANCE TRACKING WITH CUSTOMIZED EXCEL SHEETS

  • Creating Customized Excel Sheets To Track PPC Performance
  • Tracking Key Metrics Such As Impressions, Clicks, Conversions, And ACoS
  • Analyzing Performance Trends And Identifying Optimization Opportunities
  • Utilizing Pivot Tables And Data Visualization Techniques For Deeper Insights
  • Implementing Dayparting And Ad Scheduling Strategies For Optimal Performance

10

BULK SHEET OPERATIONS FOR EFFICIENT CAMPAIGN MANAGEMENT

  • Leveraging Amazon's Bulk Operations Feature For Campaign Management
  • Making Bulk Changes To Keywords, Bids, And Budgets
  • Utilizing Bulk Sheets For Campaign Creation And Optimization
  • Best Practices For Error Checking And Maintaining Data Integrity

11

FINANCIAL DATA INSIGHT REPORTS

  • Understanding The Financial Aspects Of PPC Campaigns
  • Analyzing Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), And Return On Ad Spend (RoAS)
  • Calculating The Breakeven Point And Profitability Metrics
  • Building Financial Data Insight Reports To Track Campaign & Account Level Profitability

12

AMAZON ATTRIBUTION LINKS (EXTERNAL TRAFFIC CAMPAIGNS CREATION)

  • Understanding Of Amazon Attribution And Its Benefits
  • Creating Amazon Attribution Links To Integrate It With External Traffic Sources
  • Tracking And Analyzing Attribution Metrics
  • Evaluating Campaign Performance
  • Advanced Strategies And Best Practices For External Traffic
Apply Now

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